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As a rule of thumb, if you use a comma after the salutation, then use one at the end of your letter when you sign off. Whether or not you choose to include a comma is not important. When it comes to starting your email, the main punctuation you need to worry about is the comma after the recipient’s name. Watch Your GrammarĪ surefire way of giving your recipient a bad first impression is to mess up on your grammar. Then, you can adjust your tone based on the response you receive, if necessary. If you’re not sure what tone to take, your safest bet is to be a bit more formal rather than overly friendly. If in Doubt, Err Towards Being More FormalĪ personalized email is generally more engaging than a formal one, but sometimes being too relaxed can rub people up the wrong way. Whatever it is, knowing the purpose of your email and its context will help you to start it in the most appropriate way. Your goal might be to introduce yourself or your business for the first time (cold outreach) recover a lost lead or dormant customer or simply to send out your monthly newsletter. Whether you’re carrying out a mass email marketing campaign or writing a bespoke email to a known recipient, it’s always useful to keep the purpose of your email in mind.
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If you’re hoping to promote email marketing software but reach out to the head of public relations, you’re reducing your chances of success.
Then, do your best to find the most relevant person to reach out to. For starters, try to find a direct email address rather than a generic help desk email. Whenever possible, do your research and find out exactly who you need to be sending your email to. When sending a cold email, it’s important to make an effort to personalize your message – it’s no secret that a personalized email is more likely to be opened, read, and acted upon than a generic mailshot.
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For example:ĪDD_THIS_TEXT 5 Best Practices on How to Start an Email in 2021 1. Start by putting a comma after the email greeting, and then capitalize the first letter of the opening sentence. It all boils down to how well you know the recipient, the context of the message, and what you’re expecting to achieve as a result of your email.įrom a punctuation point of view, there are still some rules that are worth following. Under no circumstances would you reach out to a perfect stranger and say “Hey!” In the past, there were strict rules about using “Dear” followed by a surname in any formal letter or email. There are no hard-and-fast rules about how to start an email.
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